Category
TTRPG
Player Count
2-5
Status
Writing
Overview
Gods of the Hollow Tree is a fantasy tabletop RPG inspired by Slavic folklore and myth. Players take on the role of adventurers—hunters, herbalists, witches, soldiers, and others trying to survive in a world shaped by old faiths and even older stories. The system is simple and story-first. Characters are defined by a small set of stats and skills, but most key moments are resolved through tarot-style interpretation rather than strict mechanics.
The World
The main goal was to create a clear brand identity that differentiates Pompeye from competitors, communicates its values instantly, and works consistently across digital touchpoints.
Key strategy
We started with positioning and tone of voice, defining how Pompeye should feel and speak to its audience. From there, we designed a bold visual system — logo, color palette, typography, and layout rules — built to scale. Using Guesser, we were able to make fast iterations on brand structure and messaging before finalizing the identity.
Result
Pompeye launched with a strong, recognizable brand that feels confident and cohesive across its website, product, and marketing materials. The new identity improved brand clarity, internal alignment, and visual consistency from day one.
“The process was structured, clear, and surprisingly fast. We finally feel like our brand matches the ambition of the product.”
Alex Morgan
Founder, Pompeye
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